Pizza Hut Wins by Courting Millennials With OkCupid Dating Profile

PHOTO: Pizza Hut is partnering with OKCupid to elicit marriage proposals this Valentines Day.

If the love of your life is hot, round and 55 years old, then it's high time for you to read an eye-catching profile for Pizza Hut on dating site OkCupid.

Pizza Hut became the first company to have a personal profile page on OKCupid on Monday for a contest that promises "The One" will receive a lifetime of pizza (and related happiness). Pizza Hut's description on the dating page indicates that its "body type" is "light and airy" while its job is "delivering." For those who prefer a taller significant other, you're in luck: Pizza Hut's height is "tall enough."

In Photos: Restaurants Compete for Gluten-Free Patrons With Creative Menu Items

PHOTO: Pizza Hut is partnering with OKCupid to elicit marriage proposals this Valentines Day.
OKCupid
PHOTO: Pizza Hut is partnering with OKCupid to elicit marriage proposals this Valentine's Day.

By Feb. 21, pizza fans just need to create a video (Vine or Instagram) describing the ideal marriage proposal and submit it to Pizza Hut via Twitter or Instagram. Pizza Hut will then invite three finalists to come to its headquarters in Plano, Texas, for some additional challenges. The company will announce the final winner on Pie Day, March 14.

Courtney Moscovic, spokeswoman for Pizza Hut, said the company approached OKCupid for this marketing campaign, because the two companies target young "millennial" customers. She said no money was exchanged in the agreement.

Read More: HiDine.com Matches Women By Their Food Preferences, Men With the Bill

Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...
See It, Share It
A Gilchrist county sheriffs car sits at the end of a trailer home where 7 members of a family were slain by their grandfather in Bell, FL, Thursday, Sept., 18, 2014. The grandfather, Don Spirit, pictured, also killed himself.
Phil Sandlin/AP Photo | Gilchrist County Sheriffs Office
PHOTO:
St. Andre Bessette Catholic Church in Ecorse Michigan
PHOTO: Phoenix police officers escort Arizona Cardinals running back Jonathan Dwyer, to the 4th Avenue Jail following his arrest, Sept. 17, 2014 in Phoenix.
The Arizona Republic, David Kadlubowski/AP Photo