"Surcharging allows merchants to expose the unfair tactics of the card networks that allow for free rewards to credit card users by pummeling cash customers," Mierzwinski said. "Generally, cash customers are less affluent than card users. So I'm not completely against surcharging, because it means the customers who caused the cost will pay them. But I don't think it's going to happen in a big way."
Marc Morrison, owner of Animal Land Inc., one of the plaintiffs in the class action against American Express, said that if the settlement was approved, he planned to use a two-tier pricing system.
"What I really am pleased about is the transparency that this creates," Morrison told The New York Times. "Merchants can now effectively incentivize their customers to pay with debit cards."