Old Spice Commercial Kicks Off Super Bowl Ad Season

The hot "new Spice" ad is upping the ante for Super Bowl commercials.
3:00 | 01/07/14

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Transcript for Old Spice Commercial Kicks Off Super Bowl Ad Season
now with that kind of bizarre new old spice ad exploding online. Unofficially kicks off sewell bowl ad season and already generating serious buzz for being both funny and a little creepy. Abc's nick watt has the story. Reporter: Listen up because this is a test. Does this commercial make you want to buy old spice? ♪ Now my sweet son's been spr spray sprayedinto a man old spice ♪ ♪ sprayed a man on my son now he's kissing all the women and his chores aren't done old spice made a man of my son ♪ ♪ now he smells like a man and they treat him like one ♪ growing up, these days is tough and no mom wants to see her boy turn into a man, but eventually it happens to everybody and what better brand than old spice to help guys get there. Reporter: Aimed squarely at lovelorn teens. Perhaps you know one. 31 million people saw it on tv during the nfl playoffs and, of course, there are web versions wracking up nearly 2 million views in only 3 days. ♪ Old spice take a look what you've done ♪ ♪ you've made a sexy man right out of my son ♪ ♪ old spice ♪ Reporter: Some love the campaign. Very catchy. Laughing so hard. ♪ Sons have fun with women and misty -- Reporter: Freaking some out. Horrifying. I'm done buying old spice. I'd like to get some of whatever the person who made that old spice commercial was smoking. Well, I think you can see the team that we have here, the only thing that we're enjoying is the great sense of old spice. ♪ Freaky tiny fingering and now he's touching kissing feeling all the women old spice ♪ Reporter: For "good morning america," nick watt, abc news. If only, if only you could see george's face while that commercial played. I had not seen it before. Really? He's like this -- I will say -- I'll never forget it. Catchy. My dad wore old spice. It's still around so that's got to tell you something. We're talking about it. It's very funny. It is a little creepy.

This transcript has been automatically generated and may not be 100% accurate.

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