"Most of the people who come here have had a problem area ... since puberty. We're talking a decade or more," he said. "So no, I think it's actually more of a self-help kind of thing, where people are ready to move on with their life and change something that's bothered them for a long time."
Rollins acknowledges that "Lunchtime Lipo" can come with risks, but he claimed that the chance of infection or complication using his method are roughly equivalent to what a patient could contract after getting a tooth pulled. Critics warn that if used improperly, laser-assisted lipo can carry a high risk of deformity.
"There is no such thing as doing anything to the body without risk especially making permanent change like this," Rollins said. "People have died from liposuction, and to the best of my knowledge, the vast majority of complications with liposuction have happened with older techniques, for example, under general anesthesia, which has its own factors and complications."
Aside from the obvious physical change, Rollins claims that instant fat removal can be a big self-esteem booster and even motivate people to change their lifestyle habits.
"Suddenly your arms are beautiful and skinny it's very encouraging," he said. "And you want go to the gym even though you're tired after work and you're excited about your results and want more."
But he said he is always looking for the next challenge.
"I try not to bring my work home with me, OK? But occasionally when I'm driving, I see a double chin, and I'm just like, 'Oh, please. I really just need you to come in and let me take care of that,' Rollins said. "It probably really bothers them. And I could take care of it. And they probably don't know that 20 minutes later they could be rid of that forever."