"They should have done it 20 years ago," he said of the cold-weather venue. "We might have won one of them Super Bowls.
"The best part about this Super Bowl being outdoors? I'm sitting in a box. That's where I want to be."
Starr remains impervious to the cold.
When the television crew, all wearing winter jackets, pulled out of his office parking lot, Starr stood outside in a thin, green sweater. One hand tucked behind his back, he waved vigorously with the other. It was a day of record-breaking cold across the South, and the temperature was in the teens -- the kind of day when your breath hangs in the air. You could see the vapors coming out of his mouth.
He was smiling.