UCLA head coach Jim L. Mora served as a Rose Bowl ball boy in high school. He played in two Rose Bowls for Washington in the early 1980s. Three decades later, the team he coaches plays its home games at the Rose Bowl. Mora times his Friday night walk-throughs so visiting recruits will see the sun set on those San Gabriel Mountains. Mora has the recruits and their families visit the Rose Bowl on Saturday mornings for brunch.
"It's something they've watched their whole life," Mora said. "They're just in awe of it. They get to walk on the grass at the Rose Bowl. It's unbelievable. I mean, it's impactful. It's powerful. … It's like it's alive. It's amazing. I love going there."
Mora is selling UCLA. He is not objective. But when it comes to the Rose Bowl, so few of us are.