Scenes from a Saturday

There's also the "We want beer" chant that erupted a few times and a stadium-wide a cappella rendition of "Build Me Up Buttercup," but fans took it to another level with their choreography and unity. After scoring plays -- or just when it felt right -- students started the wave, which could start and stop on a dime. It sped up, slowed down and even traveled backward.

"The team was so bad [in the '80s] that the only thing we had was the party," said Adam Erickson, who has been coming to Wisconsin games for 20 years. "And then the team became good, then great, and the thing that continued was the party."

And like any good party, it has an epic finale.

Despite a comfortable lead over an overmatched Indiana team, there's a sense of anxiety in the air in the minutes between the third and fourth quarter, as fans and players brace for a minute-and-a-half of mayhem.

The buildup is fierce, as raucous students fall into a trance while former Badgers quarterback Darrell Bevell leads into "Jump Around" with a video message on the scoreboard.

"'Jump Around' is Wisconsin," Savino said.

The playing of House of Pain's 1992 hip-hop, rock mix leading into fourth quarter has become one of college football's best traditions since 1998.

As soon as that first note hit, cheers erupted, and bedlam ensued, as the better part of 77,000-plus jumped up and down in unison, shaking Camp Randall's foundation.

"It's organized chaos, is what it is," former Wisconsin student Tyler Percy said. "End of the third quarter, you have to be there for it. It's fantastic."

New money, same old Ducks

By: Heather Dinich

EUGENE, Ore. -- The wealth oozing through Oregon's football facilities flows as freely as the waterfalls that accentuate the hot and cold pools in the spa-like training rooms.

Italian marble covers the floors of the locker room's 7-foot showers, the seats in the meeting rooms are made of genuine Ferrari leather, there is a hand-stitched rug from Nepal that weighs 500 pounds in the players' lounge, along with a pool table custom-made in Portland, and a one-of-a-kind foosball table made in Barcelona that has the Ducks playing the rest of the Pac-12. The floor in the weight room is indestructible Brazilian Ipe. Even the garbage cans are unique, as each one is engraved with the name of somebody who had a hand in constructing the palatial facility.

"You run out of adjectives for it," said senior associate athletic director Craig Pintens. "The building is special. It's going to stand the test of time because the materials we used are the best."

It all glistens on campus in stark contrast with the traditional folksy football feel of downtown Eugene. Oregon's brand has become national, as Phil Knight's fortune has single-handedly turned the program into one of the best and most innovative in the country. Both on and off the field, the Ducks have found ways to stay ahead of the game, whether it's their fast-paced offense, or stunning facilities and trendsetting uniforms. And yet through all of its growth, the program has somehow found a way to maintain its small-town charm. Oregon football is unique not only because of its traditions and its picturesque location in the Pacific Northwest, but because of the striking balance it has achieved between corporate and community.

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