Brian Solis, principal analyst at Altimeter Group, says Instagram Video's Cinema feature in particular, which stabilizes shaky video, will lead the way for that.
"With video, it takes more than filters," Solis told ABC News. "It takes realizing that to make everyday people look like incredible videographers or cinematographers, they needed something to solve video's biggest barrier to watchability and shareability -- giving users a digital tripod to dramatically improve the video experience."
While the founder of Instagram Kevin Systrom's first videos on the service might have been of a sushi dinner or Facebook's adorable fox, the new capabilities, he believes, will have far reaching impact whether it be for people who get their news through media organizations or through Instagram's timeline.
"Instagram not only is about lattes, babies, cute dogs," he told ABC News in an exclusive interview prior to the launch of the new video features. "It's also about these moments in the world that let you peer in to understand different cultures, different political situations. It allows for a transparency that hasn't been there before."