Ahead of the Curve

How to Measure Online Video Engagement

Ned Potter — 2011-08-19T13:10:04-04:00

Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look to quantify consumer engagement with those ads. Engagement can run the gamut from time spent viewing an ad, to interaction with the ad, to purchase intent, said eMarketer. For more details on how to measure engagement, check out this week's New Media Minute with Daisy Whitney.

The Scoop on the $6 Billion Daily Deals Biz

Ned Potter — 2011-07-20T15:55:25-04:00

The red-hot deal-a-day business is on track to hit $6 billion in revenue by 2015 and could potentially tap into the $5 trillion to $8 trillion local commerce market around the globe. Already, there are more than 325 venture-backed players in this business, and media companies too are angling for a piece of the pie. But, there are many hurdles to be crossed for the business to thrive long-term. For all the details, check out this week's New Media Minute.

How to Profit From Online Advertising

Ned Potter — 2011-06-22T15:25:35-04:00

Online video advertising is poised to grow 52 percent in ad dollars this year. So how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video. He shared his tips on how to drive marketing return on investment, how to share the brand's creative vision, and how to capitalize on Web storytelling in this week's New Media Minute.

How to Use Video on Facebook

Ned Potter — 2011-06-15T10:53:23-04:00

Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best practices in this exclusive interview with the New Media Minute.

How to Have an Awesome iPad Strategy

Ki Mae Heussner — 2011-05-27T10:40:33-04:00

Got an iPad strategy for your brand? If not, you should, since 24 million consumers will have tablets this year.

But should you charge for your app? Should you create for all types of tablets? How can you best use the platform?

These questions and others are answered by interactive strategist Andrew Solmssen, from media agency WPP, who offers his top 3 tablet dos and don'ts, in this week's New Media Minute.

Top 3 Social Media Dos and Don'ts

Ki Mae Heussner — 2011-05-20T17:01:29-04:00

What are the rules for engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? Daisy Whitney asked social media expert Scott Meldrum of Pollin8 for his top 3 social dos and don'ts in this week's New Media Minute.

Online Video to the TV Ad Rescue

Ki Mae Heussner — 2011-05-16T14:21:39-04:00

Nielsen recently reported that the number of TV homes in the U.S. has dropped, due in part to younger consumers going without paid TV. Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ads in its full-episode streaming online; plus YouTube offers some compelling new projections on economic models for online video ads. All the details on the future of online video advertising in this week's New Media Minute.

How to Optimize Your Site for Mobile Search

Ki Mae Heussner — 2011-05-12T17:15:59-04:00

Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on their smartphones after being exposed to ads online and offline. Here's what you need to know about mobile habits and how to maximize your brand for the new consumer mobile behavior.

A Few Digital Media Startups to Watch

Ki Mae Heussner — 2011-05-02T10:58:00-04:00

Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this episode, with Daisy Whitney giving the details.