International Olympic Committee
  • The Games in Graphics: A Look Back at the History of Winter Olympic Posters

    An eagle soars above a bobsled track in the official poster for the first Winter Olympics in Chamonix, France.
    International Olympic Committee
  • The Swiss and Olympic flags are visible in the official poster for the second Winter Olympic Games in St. Moritz, Switzerland.
    International Olympic Committee
  • A ski jumper adorns the official poster for the third Winter Olympics in Lake Placid, New York.
    International Olympic Committee
  • The official poster for the fourth Winter Olympics in Garmisch-Partenkirchen, Germany featured a skier painted by artist Ludwig Hohlwein.
    International Olympic Committee
  • The sun lights up the winter sky above the slopes in St. Moritz, Switzerland, in the official poster for the fifth Winter Olympics.
    International Olympic Committee
  • The Norwegian and Olympic flags are flown from ski poles in the official poster for the sixth Winter Olympics in Oslo, Norway.
    International Olympic Committee
  • The official poster for the Winter Olympics in Cortina d'Ampezzo had a more minimal design, showing the hillside features of the town as well as the Olympic rings and a single star.
    International Olympic Committee
  • The official poster for the Winter Olympics in Squaw Valley, Calif. was designed by the San Francisco-based Knollin Advertising Agency.
    International Olympic Committee
  • The official poster for the Winter Olympics in Innsbruck, Austria had a futuristic feel, and was the winner of a nationwide design competition that called upon 12 artists to design a poster for the games.
    International Olympic Committee
  • Artist Jean Brian aimed for a more active poster in his design for the 10th Winter Olympics, depicting the Olympic rings barreling down a ski slope.
    International Olympic Committee
  • The official poster for the Winter Olympics in Sapporo, Japan featured geometric representations of Japan's rising sun symbol, a six-pointed snowflake, and the Olympic rings.
    International Olympic Committee
  • The official poster for the Winter Olympics in Innsbruck, 1976, is a bit ambiguous; the International Olympic Committee notes that the white figure could be interpreted as an I for Innsbruck, as well as a bobsled runner, skate blade, or ski jump. The colored shapes in the background represent the mountains of Tyrol.
    International Olympic Committee
  • The official poster for the Winter Olympics in Lake Placid, 1980, features a double Olympic cauldron below the rings, which commemorates the two times Lake Placid, New York has been a host of the games.
    International Olympic Committee
  • The official poster of the Winter Olympics in Sarajevo, 1984, features the popular snowflake symbol.
    International Olympic Committee
  • The official poster for the 1988 Winter Olympics in Calgary combined photography and design elements, displaying the Olympic rings and a snowflake above the skyline of the host city.
    International Olympic Committee
  • A brushstroke suggestion of mountains is at the center of the official poster for the Winter Olympics in Albertville, France.
    International Olympic Committee
  • According to the International Olympic Committee, the imagery in the official poster for the Winter Olympics in Lillehammer, Norway were inspired by prehistoric cave engravings that were some of the first representations of skiers in human history.
    International Olympic Committee
  • A thrush sits atop a ski pole in the official poster for the Nagano Winter Olympics, chosen because the bird migrates every winter from its native Siberia to Japan.
    International Olympic Committee
  • The official poster for the Winter Olympics in Salt Lake City, Utah features a photograph of the official flag of the games.
    International Olympic Committee
  • The design for the the official poster of the Winter Olympics in Turin, Italy suggests the outline of Antonelli's dome, the city's landmark feature. But it also incorporates the colors of the Olympics as well as resembling a mountainside ski run.
    International Olympic Committee
  • For the official poster of the Vancouver Winter Olympics, the outline of a maple leaf is set against a white background, with images of wildlife from the Canadian landscape visible inside.
    International Olympic Committee
  • The official poster for the 2014 Winter Olympics in Sochi featured the slogan "Hot. Cool. Yours."
    International Olympic Committee
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