More Celebrities Stage Star-Studded Effort to Sell Obamacare

One group also trying to reach this network to criticize the law rather than promote it is Virginia-based coalition Generation Opportunity, funded in part by the conservative Koch Brothers, which has released a slew of ominous ads featuring "young Americans with Obamacare" who say they're unhappy about their new coverage.

A scalpel-wielding Uncle Sam appears near the end of the clip along with a warning, "Don't let the government play doctor. Opt out of Obamacare."

It's just this kind of media blitz that Mike Farah, president of Funny or Die, is working to combat.

"When you see the huge campaign against [Obamacare], and I truly believe everything has some flaws but at the end of the day this is a positive thing for people who don't have access to it, I do feel a sense of challenge," said Farah, who was also on hand for the July White House meeting.

"Funny or Die is a company that does the work and isn't afraid to go out and make things. So much of Hollywood is talking about things, but we're going to do everything we can to make impactful pieces of contact, so that there are other voices out there."

Funny or Die, which attracts more than 60 million video views a month, Farah said, plans to continue rolling out new pro-Obamacare videos like the one starring Hudson for the next six months.

"We have a whole slate of things that involve well-known comedians, up and coming comedians, dramatic actors, musicians," Farah said. "As much as possible we're going to have these videos feel like any other Funny or Die video and the casting is indicative of that."

(Farah declined to say which luminaries might appear in future videos).

The issue of affordable health care is one that both Farah and Ortner said have struck a personal cord for many entertainers, inspiring them to get involved.

"There's no one that's been more underserved by the health insurance system than aspiring artists and creators, whether it's a band starting out in a club or a kid that just graduated out of college," Ortner said. "They've been left behind and they're excited that they can get covered."

Such personal stories are the kind that Ortner said celebrities will use to get the word out about Obamacare as Americans get used to the new system for signing up for coverage, which has been a frustrating process for some.

One such story is that of R&B singer Jason Derulo, who Ortner said jumped at the chance to get involved when Roberts reached out to his network of artists.

Derulo fractured his neck in January 2012 while performing a stunt during a rehearsal. The injury almost left him paralyzed and forced him to cancel a tour and put on hold a career that was just beginning to take off.

Derulo, who has 11 million Facebook fans and more than 2 million Twitter followers, has been taking to social media to get the word out about the importance of young people's getting health insurance.

The connection to fans is what Farah said will inspire young Americans to listen when artists and content creators advocate for Obamacare.

"I just think that the way talent is, the way they communicate with fans and how transparent it is, and the direct connection they have with people, they're just that more visible and exposed," Farah said.

"And that allows an environment where you can trust people in a sense. It's kind of this generation's protest song."

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