Sochi Olympics: Giant Snowboard Logos Not an Issue for International Olympic Committee ... Yet

Giant logos emblazon snowboards of gold-medal winner Sage Kotensburg and others.

ByABC News
February 14, 2014, 9:29 AM

Feb. 14, 2014— -- Snowboard makers Burton and Salomon can relax. The International Olympic Committee (IOC) said they won't change regulations that manage the size of logos on snowboards used in the Olympic Winter Olympic games … yet.

The Olympic charter's Rule 50, which regulates advertising during the Games, states that for equipment: "Any manufacturer's identification that is greater than 10 percent of the surface area of the equipment that is exposed during competition shall be deemed to be marked conspicuously."

PHOTO: Spain's Queralt Castellet competes in the women's snowboard halfpipe qualifying, at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Feb. 12, 2014, in Krasnaya Polyana, Russia.
Spain's Queralt Castellet competes in the women's snowboard halfpipe qualifying, at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Feb. 12, 2014, in Krasnaya Polyana, Russia.

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"This is not an issue for us," Sandrine Tonge of the International Olympic Committee wrote in an email to ABCNews.com.

That means snowboarders like gold medal U.S. winner Sage Kotsenburg can keep using their boards emblazoned with logos for now. Kotsenburg won his slopestyle event with a snowboard that showed the logo of Swiss brand APO.

PHOTO: Sage Kotsenburg of the U.S. competes in the men's snowboard slopestyle second heat qualification at the Rosa Khutor Extreme Park during the Sochi Winter Olympics, Feb. 6, 2014.
Sage Kotsenburg of the U.S. competes in the men's snowboard slopestyle second heat qualification at the Rosa Khutor Extreme Park during the Sochi Winter Olympics, Feb. 6, 2014.

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PHOTO: Australia's Torah Bright competes on her way to win the silver medal in the women's snowboard, at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Feb. 12, 2014, in Krasnaya Polyana, Russia.
Australia's Torah Bright competes on her way to win the silver medal in the women's snowboard, at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Feb. 12, 2014, in Krasnaya Polyana, Russia.

A manufacturer's identification can be displayed if they are sold through retail 12 months prior to the Olympics, Tonge said.

But after each Olympics, the IOC holds a debrief with all its stakeholders "in order to review the operations and see how improvements can be made for future editions," she said.

PHOTO: Japan's Yuki Kadono takes a jump during the men's snowboard slopestyle final at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Feb. 8, 2014, in Krasnaya Polyana, Russia.
Japan's Yuki Kadono takes a jump during the men's snowboard slopestyle final at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Feb. 8, 2014, in Krasnaya Polyana, Russia.

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PHOTO: Britain's Jamie Nicholls takes a jump during the men's snowboard slopestyle final at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Feb. 8, 2014, in Krasnaya Polyana, Russia.
Britain's Jamie Nicholls takes a jump during the men's snowboard slopestyle final at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Feb. 8, 2014, in Krasnaya Polyana, Russia.

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